Augmented reality (AR) has been talked about for what seems like ages. The technology, which overlays real time information over a displayed image, is seemingly advancing for retail use, but there have been several factors that have kept it from being as mainstream as it will be in the future. Let’s take a look at AR and how the efforts of some of the biggest tech companies in the world are aiming to push the technology to the limits.
There are moments when a technology solution presents itself and is simply too valuable to pass up, but they are generally few and far between. One particular solution you can use to great effect is augmented reality, and we believe that with the right implementation and support, you can overcome challenges that the future might hold.
The International Consumer Electronics Show (CES) is designed to showcase new technology and products to the world, with a focus on industry professionals and companies that want to showcase their latest projects. The show, which was held in Las Vegas in January, saw the introduction of many consumer products, but the ones that showed off new virtual and augmented reality capabilities made a considerable impact on attendees.
Most people rely heavily on their smartphones. If you’ve been out in public recently, you know the behavior we’re talking about. Some people constantly have their noses in their phone. Many sources are beginning to see this as a major cultural problem, but is this because there has been no dedicated strategy to move smartphone users from constant entertainment and current events consumption? Ironically, to move society forward using these “essential” information delivery systems, we may just need more technology, not less.
